Curriculum Leaders

Mrs J Thornley & Mr J Tucker

Awarding Body

WJEC Course Specification

Entry Requirements

Students will be required to meet the minimum sixth form entry requirements and have an interest in learning about the tourism industry.

Why choose Level 3 Applied Diploma in Tourism?

There are over 100 million people employed worldwide in the Tourism industry and the industry contributes $2 trillion directly to the global economy. Excellent job prospects in a range of employment areas and the practical skills you will acquire are very good reasons for choosing Tourism.

In this qualification you will gain an understanding of the tourism industry, how it has developed around the world and the opportunities and challenges that global tourism present for citizens, businesses, political establishments and for countries. You will consider the tourism industry domestically in the UK and compare this to worldwide tourism destinations. You will also develop practical experience of planning and completing tourism events to explore the organisation needed and the steps required for successful tourism event planning.

You will be assessed via a mixture of internal written assignments and external examinations. You will complete two examinations and two written assignments over the course of the two years.

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What will I learn in Year 12 Tourism and how will it be assessed?

In Y12 you will complete two units, one of which will be assignment based and one of which will prepare you for an examination. Both are worth 25% of the overall qualification.

Unit 1: The United Kingdom Tourism Product

The aim of this unit is for learners to obtain an understanding of what the UK offers inbound and domestic tourists and to appreciate employment opportunities available in the tourism industry in the UK. You will investigate:
· Development of UK tourism
· Types of tourist – domestic, inbound, outbound, business and leisure tourists.
· The differing appeal of countryside, city, coastal and cultural destinations.
· Sectors of the UK tourism industry
· Marketing the UK tourism product – strategies both nationally and globally
· Customer demographics – age, income distribution etc….
· Personnel and employment opportunities within tourism
· Managing UK tourism destinations

This unit will be assessed by a 1hr 30 minute external examination. Questions will be in the form of short and extended answer questions. They will be based on stimulus material and each question will have an applied problem-solving scenario.

Unit 2: Worldwide Tourism Destinations

The aim of this unit is for learners to understand the factors that affect the appeal of tourism destinations. You will investigate and complete assignment work on:
· Types of destinations and motivation to travel
· Long-haul and short-haul destinations
· Appeal of long haul tourism destinations
· Changes in the accessibility of short-haul tourism destinations
· Climate
· Transport methods
· Customer appeal
· Marketing campaigns
· The design of marketing materials

This unit will be assessed through a written assignment that will be internally assessed by your teachers, before it is submitted to the exam board. This will involve you gathering research on the above areas and creating a portfolio on different worldwide destinations. Assignments will be completed under controlled assessment conditions as set out by the JCQ.

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What will I learn in Year 13 Tourism and how will it be assessed?

In Y13 you will complete two units, one of which will be assignment based and one of which will prepare you for an examination. Both are worth 25% of the overall qualification.

Unit 3: The Dynamic Tourism Industry

The aim of the unit is for learners to understand that tourism is an ever-changing industry which has to adapt quickly to external pressures and changes in society at a national and global scale. You will investigate:
· Types of tourists
· External pressures – economic, political and cultural
· Environmental pressures – sudden events, climate change, limiting number of visitors
· The impact of technology
· Customer trends
· Changes in customer tastes
· Strategies to manage attractions and destinations
· Issues facing the global tourism industry

This unit will be assessed by a 1hr 30 minute external examination. Questions will be in the form of short and extended answer questions. They will be based on stimulus material and each question will have an applied problem-solving scenario.

Unit 4: Event and Itinerary Planning

The aim of the unit is for learners to understand the process of event management and the nature of tour itineraries within the UK. You will plan and organise your own tourism event and market it accordingly. Areas of expertise you will develop include:
· Planning and evaluating events
· Managing tour itineraries
· Characteristics of the UK inbound and domestic tourism markets
· Data analysis
· Providing products to a range of customers
· Presenting – in a range of formats and to a range of audiences.

This unit will be assessed through a written assignment that will be internally assessed by your teachers, before it is submitted to the exam board. This will involve you gathering research on the above areas and creating a portfolio on different worldwide destinations. Assignments will be completed under controlled assessment conditions as set out by the JCQ.

How will I learn?

You will learn through a wide variety of methods:

Independent reading around the topics covered
Research – particularly on tourism destinations around the world.
Work independently on written tasks
Discuss your work in pairs and groups
Practice exam style questions
One-to-One guidance on written assignments.
Practical organisation of tourism events.

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Past students have gone on to study Tourism, Business Management, Event Management and Civil Aviation at degree level. 

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Hotel Management, catering, events organisation, hospitality, aviation, logistics – this Diploma will improve literacy, numeracy and ICT skills therefore any job requiring these skills will be a possibility.

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Further Course Information

The Travel and Tourism qualification is a new and exciting challenge offering students the opportunity to explore impacts of tourism on communities, growth of exotic holiday destinations, the future of communities affected by tourism and a chance to experience the travel and tourism industry first hand.

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